Many people are now cutting the cord and moving away from traditional television watching. They are starting to stream their favorite shows and movies via an app or an internet streaming provider, but how do you reach these individuals to interact with your business? It’s as simple as two acronyms, three letters each, OTT (Over The Top) and CTV (Connected TV).
OTT, or “Over-the-top,” allows your business to connect with listeners by streaming shows and movies through the internet. Your message, delivered as a 15-second or 30-second commercial, will be delivered over the top of the content via the internet, hence the name over-the-top.
CTV or “Connected TV” allows your business to connect with listeners who are watching shows and movies through connected tv devices, such as an Amazon Fire Stick, Roku, Apple TV, and more, which offer cord-cutting premium services.
To learn more about OTT and CTV, click here.